The fourth part of SEO-SERIES.
Hi fellows, I hope you do better than yesterday. Today I'm here to address some basic questions/Concepts which are related to both On-Page SEO and Content Writing.
Here in this post, I will discuss,
👉What are LSIs and their uses in web content?
👉What is meant by image optimization?
👉Is Google smart? If yes, How much?
✅BONUS TIP: YOU have to use LSIs in your content especially in confusing topics of an article. Google will find the topic relevancy of your blog very easily.
✅Your Second most important bonus tip is at end of the post
Be ready I'm getting started.
1- LSIs stands for Latent Semantic Indexing.
Here we will discuss it simply. I mean according to its use in content not in technical meanings.
It's not so simple to understand as its name reflects so first will go into its background.
Before 2003-4, Google and other search engines were not so smart, they were using keyword density/frequency as the largest single for ranking.
So pro SEOs and content writers were using a very high number of keywords to get ranked on SERP. But it creates a problem for their users by making keywords stuffing in content.
In this way, very much KACHRA (low-quality content) was added on search Engines that decreases USER experience. After this happens, Black-hat SEO's use the same colour effect to maintain the user experience.
Google got smarter and avoided ranking keyword stuff content and also removed such content on SERP. This was a turning point for Google to introduce the concept of Latent Semantic Indexing. After inducing the LSIs,
Google understands (comprehend) the whole topic and Content through short keywords (simple keywords), long-tail keywords along with Semantics ( LSIs).
Now let's see the Semantic concept and its usage in content.
Google Softwares especially Crawlers READ / Observe Title tag, URL of the article, Targeted keywords in Content. In the next step, it observes the Semantics (LSIs) of your Content. Keep patience now I will explain it with an example.
Let's suppose our main keyword is Coffee ☕, Google will also observe all the relevant words of coffee like temperature, cold water, warm water, ice, beans, grind, filters, etc. These are the normal words that are written during a coffee article. Google uses these related words to understand the article in a better way or further understand the blog topics.
Yes, these words are known as LSIs. The second example of it is, CRICKET and all relevant words like pitch, ball, bold, out, etc are LSIs. LSIs helps in indexing content by making it easy for Crawlers of Search Engines.
Now we are going to toward our second most important question that is,
What is meant by image optimization?
Use of the most relevant, unique, and decreased size image in your Content and to keep RELEVANT keywords in image’s alt tax and image’s URL is known as image optimization or Optimization of image.
The post became extra lengthy so the third question answer will be in the next post inshaAllah.
Regards,
Sher Zada
Series is continuing
